RSS3 | Notion

Led daily content strategy on Crypto Twitter, curating timely and engaging posts aligned with trending narratives to maintain high visibility and community engagement.
Authored long-form blog content and milestone press releases to articulate project vision, product updates, and ecosystem achievements.
Directed brand positioning initiatives, including major brand pivots and a full rebranding strategy to align with evolving market narratives.
Managed relationships with Key Opinion Leaders (KOLs), including onboarding, content collaboration, and the development of KOL content guidelines.
Evaluated ecosystem projects to identify and amplify those with high marketing potential and narrative fit, ensuring alignment with brand goals.
Organized and documented IRL events, overseeing logistics and managing the hiring of contract-based creative professionals (e.g., videographers, designers).
Conducted continuous market research to maintain content relevance, ensuring alignment with the latest trends and sentiment within the crypto landscape.
Benchmarked competitors to strategically position NSL and its core products within the broader Web3 narrative and differentiate through targeted storytelling.